Anyone who has used the internet in the last five or so years (we are assuming this is everyone), has probably noticed that video is everywhere. With advances in technology over the past decade, quality video content has become much more attainable for brands. Not only is video easy to share but it can also be consumed virtually anywhere thanks to the proliferation of video-ready mobile devices. In fact, YouTube has reported that mobile video consumption increases 100% every year. Properly leveraging video content is a great way to increase customer engagement and assist in customer acquisition. Studies have shown that 90% of prospects have found to be video useful in their decision-making process. Below are a few of the best ways that you can leverage video content to help promote your business.
Visual Storytelling Through Video
This isn’t the first time we have said this and it won’t be the last: Video is an awesome storyteller. When new customers visit your website, they should be able to find out three things about your brand: who you are, what you do and what you stand for. Perhaps the most effective way to achieve this is through a company overview video. A high-quality professionally produced corporate video that tells the story of your brand is a powerful customer acquisition tool. Keep in mind that 70% of marketers say that corporate video is responsible for more conversions than any other type of content.
Information Sharing Through Video
Along with telling the story of your brand, video can be a useful tool for sharing information with your customers as well. Since its inception, YouTube has popularized categories of video such as “how-to” style tutorials, product overviews and video blogs. Since camera technology has seen such an increase over the years, not every video needs to be a several thousand dollar investment. So-called “guerilla filmmaking” is back in style and is commonly used by businesses across the world to share information with their customers. Social media websites such as Facebook, Instagram and Twitter have also become very popular platforms for sharing these types of videos. According to Mark Zuckerberg, Facebook users view more than four billion videos a day.
Interactive & Live Video content
What better way is there to reach your customers than to directly interact with them? Live video has become an increasingly popular way for businesses to engage their followers. This has become more popular over the past couple of years due to platforms like Facebook Live, Periscope and Google Hangouts. Not only do live broadcasts help to “humanize” your brand but they also allow people to interact with you in real time. In fact, people are three times more likely to continue watching a video that is live than one that is pre-recorded. Not to mention that Facebook Live videos tend to perform very well in terms of engagement.
No matter what form it takes, video is a medium that you can and should be be using to promote your brand. With so many different options for creating video, it should be one of the easiest decisions for your marketing department to make. If your company needs help with video production or any other type of digital marketing, give DRM a call. We are a full-service marketing agency headquartered in Cleveland. For more information on our services, visit our website.