Pyramid of Marketing – Perfecting Your Strategy

Pyramid of Marketing – Perfecting Your Strategy

Although there are many schools of thought when it comes to marketing, there’s one thing that most marketing professionals can agree on: Planning and strategy are the foundation needed to make a successful marketing plan. If you’ve read our previous article about DRM’s Pyramid of Marketing concept, you should be familiar with the basic timeline […]

The Benefits of Geofencing and Pre-Roll Advertising

The Benefits of Geofencing and Pre-Roll Advertising

The internet age has given birth to a myriad of powerful tools that advertisers can utilize to increase the effectiveness of their campaigns. While many business owners turn to platforms such as social media and email marketing to handle the majority of their digital efforts, these tactics only scratch the surface of today’s online marketing […]

What is the Pyramid of Marketing?

What is the Pyramid of Marketing?

Have you ever heard the phrase, “Don’t put the cart before the horse?” This idiom is commonly used to tell people to not do things out of order. As is true with most aspects of business, there is a certain order that the foundational elements of a marketing strategy should ideally be implemented. However, this […]

Boost Your Sales with Google AdWords

Boost Your Sales with Google AdWords

With the New Year in full swing, the pressure is on for businesses to finish Q1 2018 with strong sales and leads in the pipeline. While there are many strategies you can take to increase sales for your business, a well-thought-out campaign launched through Google AdWords is one of the most accessible and cost-effective ways […]

Why You Need a Marketing Plan

Why You Need a Marketing Plan

As Q4 of the current fiscal year draws to a close, it is the time of the year when companies need to start thinking about their 2018 budgets. This can understandably be a very stressful time of year for anyone involved in this type of decision-making. With planning being such a key aspect of running […]

Make The Best Of Your Agile Team

Guest Blog: Make The Best Of Your Agile Team

by Wendy Dessler If your goal is to create a more effective work environment for your team, there are certain tips that you can implement that will make it easier for everybody to work together. Remember, when you have a group of people working toward the same goals, they could be the best team ever […]

23 Misconceptions About Marketing

23 Misconceptions About Marketing

Historically, the concept of marketing has developed a certain stigma in the minds of many small- to mid-sized business owners. Instead of being thought of as the essential component of business that it is, marketing is often an intimidating subject. Some write marketing off as budgetary bloat; others think that their company doesn’t need marketing […]

CASE STUDY: Melt Bar & Grilled Meltidential Election

CASE STUDY: Melt Bar & Grilled Meltidential Election

In an oversaturated digital world, sometimes we can forget that social media is supposed to be fun. One of the best ways to leverage social media to promote your brand is to create and post content that is lighthearted and engaging. Our client Melt Bar & Grilled was looking for a way to better leverage […]

How Arby's is Winning Social Media

How Arby’s is Winning Social Media

If you happen to be one of the roughly 2.7 million people following Arby’s on Facebook, you may have recently noticed a change in their posts. While fast food restaurants typically are not known for their creativity when it comes to content marketing, the creative team at Arby’s show that you don’t need to reinvent […]

Why Video is Important (and Vital)

Why Video is Important (and Vital)

It’s no secret that streaming video has seen rapid growth over the past decade. With the debut of Youtube in 2005, digital video suddenly became something that anybody with a camera could create and upload. Because video is such a great storytelling medium, many businesses started implementing video into their online marketing strategy. While video […]