Pyramid of Marketing – Perfecting Your Strategy

Pyramid of Marketing – Perfecting Your Strategy

Although there are many schools of thought when it comes to marketing, there’s one thing that most marketing professionals can agree on: Planning and strategy are the foundation needed to make a successful marketing plan. If you’ve read our previous article about DRM’s Pyramid of Marketing concept, you should be familiar with the basic timeline […]

What is the Pyramid of Marketing?

What is the Pyramid of Marketing?

Have you ever heard the phrase, “Don’t put the cart before the horse?” This idiom is commonly used to tell people to not do things out of order. As is true with most aspects of business, there is a certain order that the foundational elements of a marketing strategy should ideally be implemented. However, this […]

DRM 2017 Year in Review

DRM 2017 Year in Review

As the holidays quickly approach, it’s hard to believe that 2017 is actually drawing to a close. It’s been a landmark year here at DRM and we’re very grateful for all of the growth we’ve experienced! Let’s take a moment to reflect on the current year before we finally turn our attention to 2018. Below […]

Why You Need a Marketing Plan

Why You Need a Marketing Plan

As Q4 of the current fiscal year draws to a close, it is the time of the year when companies need to start thinking about their 2018 budgets. This can understandably be a very stressful time of year for anyone involved in this type of decision-making. With planning being such a key aspect of running […]

Is It Time to Revamp Your Website?

Is It Time to Revamp Your Website?

If you’ve pondered the question, “Is it time to revamp my website?” the answer is most likely a resounding “Yes!” According to Medium, 60% of small businesses have outdated websites. With technology and website best practices constantly evolving, it’s easy for a website to become outdated. Even if your website was created a few years […]

23 Misconceptions About Marketing

23 Misconceptions About Marketing

Historically, the concept of marketing has developed a certain stigma in the minds of many small- to mid-sized business owners. Instead of being thought of as the essential component of business that it is, marketing is often an intimidating subject. Some write marketing off as budgetary bloat; others think that their company doesn’t need marketing […]

CASE STUDY: Melt Bar & Grilled Meltidential Election

CASE STUDY: Melt Bar & Grilled Meltidential Election

In an oversaturated digital world, sometimes we can forget that social media is supposed to be fun. One of the best ways to leverage social media to promote your brand is to create and post content that is lighthearted and engaging. Our client Melt Bar & Grilled was looking for a way to better leverage […]

How Arby's is Winning Social Media

How Arby’s is Winning Social Media

If you happen to be one of the roughly 2.7 million people following Arby’s on Facebook, you may have recently noticed a change in their posts. While fast food restaurants typically are not known for their creativity when it comes to content marketing, the creative team at Arby’s show that you don’t need to reinvent […]

Why you Should Be Using Facebook Ads

Why you Should Be Using Facebook Ads

Many marketers thought that Facebook would be the ‘next big thing’ many years ago. While social media has definitely had its impact on the way that companies communicate with their customers, it probably has not brought in the revenue that business owners were hoping for. While keeping your brand active on social media can drive […]