What is the Pyramid of Marketing?

What is the Pyramid of Marketing?

Have you ever heard the phrase, “Don’t put the cart before the horse?” This idiom is commonly used to tell people to not do things out of order. As is true with most aspects of business, there is a certain order that the foundational elements of a marketing strategy should ideally be implemented. However, this […]

Boost Your Sales with Google AdWords

Boost Your Sales with Google AdWords

With the New Year in full swing, the pressure is on for businesses to finish Q1 2018 with strong sales and leads in the pipeline. While there are many strategies you can take to increase sales for your business, a well-thought-out campaign launched through Google AdWords is one of the most accessible and cost-effective ways […]

DRM 2017 Year in Review

DRM 2017 Year in Review

As the holidays quickly approach, it’s hard to believe that 2017 is actually drawing to a close. It’s been a landmark year here at DRM and we’re very grateful for all of the growth we’ve experienced! Let’s take a moment to reflect on the current year before we finally turn our attention to 2018. Below […]

Why You Need a Marketing Plan

Why You Need a Marketing Plan

As Q4 of the current fiscal year draws to a close, it is the time of the year when companies need to start thinking about their 2018 budgets. This can understandably be a very stressful time of year for anyone involved in this type of decision-making. With planning being such a key aspect of running […]

Boost Your Social SEO with Facebook Locations

Boost Your Social SEO with Facebook Locations

While Facebook is a wonderful tool for businesses to promote themselves and connect with their customers, this popular social platform comes with its share of headaches for businesses that have multiple physical locations. As a solution to this long-standing challenge, Facebook has launched its new Locations feature, which effectively streamlines the page management process for […]

Is It Time to Revamp Your Website?

Is It Time to Revamp Your Website?

If you’ve pondered the question, “Is it time to revamp my website?” the answer is most likely a resounding “Yes!” According to Medium, 60% of small businesses have outdated websites. With technology and website best practices constantly evolving, it’s easy for a website to become outdated. Even if your website was created a few years […]

23 Misconceptions About Marketing

23 Misconceptions About Marketing

Historically, the concept of marketing has developed a certain stigma in the minds of many small- to mid-sized business owners. Instead of being thought of as the essential component of business that it is, marketing is often an intimidating subject. Some write marketing off as budgetary bloat; others think that their company doesn’t need marketing […]

How Much Does a Website Cost?

How Much Does a Website Cost?

Finding the right partner to design and develop your new website can be a complicated process. For the uninitiated, the breadth of options available can be overwhelming. How will the website be built? What content and functionality will it contain? What type of hosting plan is best suited to the site? …And of course, the […]

CASE STUDY: Melt Bar & Grilled Meltidential Election

CASE STUDY: Melt Bar & Grilled Meltidential Election

In an oversaturated digital world, sometimes we can forget that social media is supposed to be fun. One of the best ways to leverage social media to promote your brand is to create and post content that is lighthearted and engaging. Our client Melt Bar & Grilled was looking for a way to better leverage […]