Should your company have a tagline?

Does Your Company Need A Tagline?

While your name and logo add to your company’s brand identity, they do not always properly convey about your business’ function or culture. What does your company do? What are your corporate philosophies? What makes your business unique? What is your brand’s “voice?” These are questions that can be answered with a quality tagline. So […]

Google Glass

Living in Glass Houses

By now you’re aware of Google Glass. There’s no question that it’s very impressive technology, and something like it will almost assuredly be a part of our future. For now, however, I don’t see Google Glass as being something that will become as widely adopted as the mobile phone, even though it may be just […]