Google Possum Update

Google’s ‘Possum’ Update and How it Will Shake Up Local SEO

Sometimes trying to master Google can feel like you’re trying to gain favor with an all powerful deity. With Google constantly changing the rules of SEO, getting your business found online can be difficult for the uninitiated. With their new ‘Possum’ Update, Google has yet again changed the rules for local SEO. This new update […]

Popular Hashtags and What They Mean

Popular Hashtags and What They Mean

For those of you who do not actively use social media, the hashtag may seem like an an odd concept. A hashtag is essentially a keyword/phrase you can use to search for social media posts. While most hashtags are very straight forward, there are several that are used frequently which utilize acronyms or slang. Understanding […]

Why You Need a Google+ Business Page

Why You Need a Google+ Business Page

While many people may see Google+ as the red-headed stepchild of the social media world, there are many benefits that make it a very viable social platform for businesses. Google+ may not have nearly as large of an active user-base compared to other social networks like Facebook or Twitter but several key features make it […]

Responding to Negative Online Reviews

Responding to Negative Online Reviews

Websites like Google+ and Yelp are used by millions to research companies before they make a purchase. Not only do reviews about your company show up when people research your company online but they also can show up on search. While a positive reviews can bring in a lot of new business, negative reviews can […]

What is an Alexa Rank?

What Is An Alexa Rank and Why Is It Important?

According to the Pew Research Center, 91% of internet users use search engines every month. This means that it is more important than ever to properly optimize your company’s website for search. While Google Analytics is a very effective tool for measuring your website’s traffic, it does not give you much data about how your […]

Claim Your Online Listings

How To Optimize Your Online Listings

In a previous post we previously touched upon some essential business directories and how to claim them. As we have already talked about, claiming and optimizing online business directories can give your company an SEO boost and will help you come up more frequently on search. One way to track the effectiveness of your efforts […]

Online Business Directories

6 Essential Online Business Directories

For the uninitiated, Search Engine Optimization (SEO) can be very overwhelming. Contrary to popular belief, however, there are many ways you can boost your company’s visibility on major search engines beyond optimizing your website. We have previously mentioned how Google loves it when sites link to other sites. If high-ranking websites link back to your […]

Google Glass

Living in Glass Houses

By now you’re aware of Google Glass. There’s no question that it’s very impressive technology, and something like it will almost assuredly be a part of our future. For now, however, I don’t see Google Glass as being something that will become as widely adopted as the mobile phone, even though it may be just […]