How Arby's is Winning Social Media

How Arby’s is Winning Social Media

If you happen to be one of the roughly 2.7 million people following Arby’s on Facebook, you may have recently noticed a change in their posts. While fast food restaurants typically are not known for their creativity when it comes to content marketing, the creative team at Arby’s show that you don’t need to reinvent […]

Why you Should Be Using Facebook Ads

Why you Should Be Using Facebook Ads

Many marketers thought that Facebook would be the ‘next big thing’ many years ago. While social media has definitely had its impact on the way that companies communicate with their customers, it probably has not brought in the revenue that business owners were hoping for. While keeping your brand active on social media can drive […]

Popular Hashtags and What They Mean

Popular Hashtags and What They Mean

For those of you who do not actively use social media, the hashtag may seem like an an odd concept. A hashtag is essentially a keyword/phrase you can use to search for social media posts. While most hashtags are very straight forward, there are several that are used frequently which utilize acronyms or slang. Understanding […]

Facebook Reactions

How Do Your Customers ‘React?’

Last week, Reactions was rolled out to Facebook users all over the world. This feature is Facebook’s response to the demand for a “Dislike” button. Along with “liking” a post, users can express several emotions such as love, laughter, shock, sadness and anger. While this feature was likely not added with this in mind, Reactions […]

Why You Need a Google+ Business Page

Why You Need a Google+ Business Page

While many people may see Google+ as the red-headed stepchild of the social media world, there are many benefits that make it a very viable social platform for businesses. Google+ may not have nearly as large of an active user-base compared to other social networks like Facebook or Twitter but several key features make it […]

Deadpool Burt Reynolds

How Fox Nailed Viral Marketing with ‘Deadpool’

It’s very rare that a promotional campaign comes along as creative and off the wall as the one Fox created for its upcoming movie, “Deadpool.” So-called “viral” marketing campaigns can be very difficult, because it is hard to anticipate what types of content will spread organically. Fortunately for 20th Century Fox, their marketing team launched […]

Twitter Polls

4 Reasons We Love Twitter Polls

If you have logged into your Twitter account since October 30th, you may have noticed Twitter Polls. This new feature allows all users to tweet a brief two-answer polls to their followers. While this feature is not compatible with popular social media scheduling applications such as Hootsuite, everyone here at Dallas Riffle Media believe that […]

Facebook Reactions

Goodbye Dislike Button, Hello Reactions!

Back in September, you might have heard that Facebook was working on the often requested  “Dislike Button.”  Mark Zuckerberg has finally decided to reveal more about this mysterious new feature… and it’s not what most people were expecting. Instead of a simple Dislike Button, Facebook has revealed a completely new feature, simply called “Reactions.”  Zuckerberg […]

Facebook Dislike Button

Facebook “Dislike” Button

On September 16th, Facebook CEO Mark Zuckerberg finally made the announcement that many people had been wanting for several years. That’s right, Facebook is finally implementing a “dislike” button. While this is true, it may not be the same that everyone expected. Most of us who were in favor of a dedicated “dislike” button were […]

Facebook Advertising

Why You Should Be Boosting Your Facebook Posts

Due to the rampant popularity of Facebook over the past several years, social media marketing has become become a very popular tool for companies that want to interact with their customers on a more personal level. On December 2nd, 2013, Facebook announced that they would be changing their algorithms for organic reach to help show […]