SaaS That Sucks

SaaS That Sucks – How Tech Companies Are Missing The Boat

It’s not often that we use this blog to rant. However, for this topic we’ll make an exception. Here at DRM, few things grind our gears more than poorly marketed software companies. SaaS or “Software as a Service” has become an increasingly popular business model for niche tech companies looking to turn software into a […]

Why Video is Important (and Vital)

Why Video is Important (and Vital)

It’s no secret that streaming video has seen rapid growth over the past decade. With the debut of Youtube in 2005, digital video suddenly became something that anybody with a camera could create and upload. Because video is such a great storytelling medium, many businesses started implementing video into their online marketing strategy. While video […]

Deadpool Burt Reynolds

How Fox Nailed Viral Marketing with ‘Deadpool’

It’s very rare that a promotional campaign comes along as creative and off the wall as the one Fox created for its upcoming movie, “Deadpool.” So-called “viral” marketing campaigns can be very difficult, because it is hard to anticipate what types of content will spread organically. Fortunately for 20th Century Fox, their marketing team launched […]