Melt Bar and Grilled is an Ohio original with locations throughout the state. Every location features amazing gourmet comfort food and incredible craft beer, but Melt isn’t just about bread, cheese, craft beer, music, and atmosphere. It’s the unique chemistry and experience that sets it apart. As the agency of record, DRM worked directly with owner Matt Fish and the Melt team to reimagine their primary website as their digital front door, as welcoming and unique as their stores.
Objectives:
- Increase sales and highlight Melt’s vibrant culture through engaging messaging, imagery and impactful calls-to-action
- Enhance the menu experience by improving navigation, strategically utilizing calls-to-action, and leveraging the brand identity of their sandwiches
- Streamline and organize the website’s navigation for a smoother user experience
- Optimize website performance to drive conversions and engagement
- Incorporate moments of surprise and delight through illustrations, animations and interactive elements mirroring the in-store experience
Key Features:
- Lightweight, responsive design with a strong focus on mobile compatibility
- Bold and intuitive, user interface that captures the essence of the Melt brand
- Clean and structured code, maximizing organic SEO potential and ensuring fast page load speed
“Unforgettable gourmet comfort food. Incredible craft beers and cocktails. An always electric experience.” This statement not only encapsulates Melt Bar and Grilled as a restaurant but also represents their website, digital properties and overall brand.
June 29, 2020
