The Lakewood Community Center helps the city of Lakewoods residents with job placement, food assistance, mental health services, housing assistance, and an enrichment service. The goal was to raise donations and secure grants. The problem was how to raise awareness in a city that is mostly known for great restaurants and family outings. Dallas Riffle Media created a concept of inattentional blindness. Our tag line was “not invisible just unseen.” We launched the 2020 year with a full-blown video campaign on social media and a physical mail flyer sent to local businesses. This helped the Lakewood Community Center break there expected fundraising goal by over ten thousand dollars.