PPG PLATINUM DISTRIBUTOR CUSTOM VEHICLE CALENDAR

DRM has worked with global paint supplier, PPG for the past several years to design a calendar for their Platinum Distributor program. This calendar is one of their most popular promotional items within the program, selling thousands of copies annually.

DRM successfully executed the production of the 2024 edition of the PPG Platinum Distributor Custom Vehicle Calendar, adding to the process a French-language version, mirroring the English design, and expanding the calendar’s accessibility.

Process:

• The project commenced with DRM’s innovative creative direction and development, laying the foundation for the calendar’s captivating concept.
• DRM vetted and managed vendor relations with over a dozen photographers to document vehicles across the country and Canada. Careful curation of photoshoot guidelines and content selection led to a collection of stunning visuals. Through meticulous photo retouching, editing, and illustrative enhancements, DRM ensured each image met the highest standards.
• The overall calendar design and layout reflected a cohesive and visually appealing narrative, harmonizing with the PPG branding while incorporating minor updates as per brand standards.

Deliverables:

• Two meticulously prepared print-ready calendar files in English and French, accompanied by digital source assets for archiving purposes.
• Adhering to a strict timeline, DRM meticulously managed each stage, from confirming winners and conducting photoshoots to finalizing the calendar’s print files.

This successful project stands as a testament to DRM’s meticulous planning, creative prowess, and commitment to delivering excellence.