Who doesn’t love a tasty, delicious snack? Marketers love snacks too, and by that, we mean snackable marketing content that is both engaging and easy to digest, and as a delectable bonus, is powerful fuel for your brand. But first, let’s dive deeper into what snackable content is.
In today’s fully-digital era, your company’s website is much more than just an online brochure; it’s a powerful digital asset that can make or break your business. Gone are the days when a static website sufficed; today, your website needs to be an actively engaging, functional, and revenu
Cliché Alert: A picture is worth a thousand words. The origin of that phrase dates to the 1920s when it was used to promote the use of graphics in print ads because they helped the reader understand more quickly than reading a thousand words. So that means a video is worth millions of words. Video
Since we are in the heart of a certain sport’s madness season,* we thought it would be fun to post marketing brackets for a fictional brand and its marketing tactics. We’ll call it “Brand X.”** *We can’t call it by its name because a cadre of lawyers constantly stalks the Internet, sending
We live in a digital world where people are connected 24 / 7. Every day, we see between 4,000 and 10,000 advertising messages, which makes it much harder for brands and marketers to wedge in their message between 10,000 others and be seen. But the growth of the digital world has brought the growth o