Video Funnel

Video Marketing Funnel

These days, it seems almost anyone who’s anyone is making video content. But, not all video is created equal, and often times clients struggle with what type of video to make. I often hear “check out this cool video idea, let’s do something like that.” Or, “I want to create a video I can repurpose […]

DRM Marketing Specialist, Megan Ondich

DRM Welcomes Our Newest Team Member, Megan Ondich

Cleveland, Ohio – July 8th, 2019 DRM is excited to welcome our newest team member, Megan Ondich! In her role as Marketing Specialist, Megan will be helping DRM serve our clients in four key areas: digital marketing, creative development, client services and sales support. On joining DRM, Megan says, “My passion for creativity and art […]

Five Reasons Your Business Needs Professional Photography

Five Reasons Your Business Needs Professional Photography

Every business can benefit from having professional marketing photography created. But not every business does. Some companies go with the fast and easy alternative of stock photos. But do they really represent your brand? The answer is no. Other organizations frequently have an employee take photos, or maybe a friend-of-a-friend. But are they invested, or […]

Pyramid of Marketing – Building Your Brand

Pyramid of Marketing – Building Your Brand

In the previous part of our featurette on DRM’s “Pyramid of Marketing” concept, we provided a few tips for building a baseline strategy for your marketing plan. After compiling research and building the desired target audience to augment your brand’s strategy, it’s time to start fleshing out your company’s branding. While many people think of […]

Pyramid of Marketing – Perfecting Your Strategy

Pyramid of Marketing – Perfecting Your Strategy

Although there are many schools of thought when it comes to marketing, there’s one thing that most marketing professionals can agree on: Planning and strategy are the foundation needed to make a successful marketing plan. If you’ve read our previous article about DRM’s Pyramid of Marketing concept, you should be familiar with the basic timeline […]

The Benefits of Geofencing and Pre-Roll Advertising

The Benefits of Geofencing and Pre-Roll Advertising

The internet age has given birth to a myriad of powerful tools that advertisers can utilize to increase the effectiveness of their campaigns. While many business owners turn to platforms such as social media and email marketing to handle the majority of their digital efforts, these tactics only scratch the surface of today’s online marketing […]

DRM's Shawn McFadden Interviewed by Cleveland.com

DRM’s Shawn McFadden Interviewed by Cleveland.com

DRM’s resident digital advertising specialist, Shawn McFadden was recently interviewed for an article featured on Cleveland.com. As you may know, DRM is the creative team behind the advertising for Cleveland’s favorite gourmet grilled cheese restaurant, Melt Bar and Grilled! Cleveland.com’s Patrick Cooley recently reached out to DRM to discuss our strategy behind using social media […]

What is the Pyramid of Marketing?

What is the Pyramid of Marketing?

Have you ever heard the phrase, “Don’t put the cart before the horse?” This idiom is commonly used to tell people to not do things out of order. As is true with most aspects of business, there is a certain order that the foundational elements of a marketing strategy should ideally be implemented. However, this […]

Boost Your Sales with Google AdWords

Boost Your Sales with Google AdWords

With the New Year in full swing, the pressure is on for businesses to finish Q1 2018 with strong sales and leads in the pipeline. While there are many strategies you can take to increase sales for your business, a well-thought-out campaign launched through Google AdWords is one of the most accessible and cost-effective ways […]

DRM 2017 Year in Review

DRM 2017 Year in Review

As the holidays quickly approach, it’s hard to believe that 2017 is actually drawing to a close. It’s been a landmark year here at DRM and we’re very grateful for all of the growth we’ve experienced! Let’s take a moment to reflect on the current year before we finally turn our attention to 2018. Below […]