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Building a Better Strategy

Dallas Riffle Media is based in an area with a rich manufacturing heritage and a bright manufacturing future. It’s a part of our DNA, and we have diesel and hydraulic fluid in our veins. We know manufacturing.

Marketing is a lot like manufacturing. Many of the manufacturing methods used 20 years ago have faded away, just like traditional marketing tactics. But one thing hasn’t changed: turning a prospect into a lead and then into a customer takes time and effort. Just having a sales team is no longer effective. It is crucial that your company have the proper messaging and branding in place to create opportunities for your sales team. Leads are the life blood of your company and marketing creates opportunities for sales.

Your customers control their journey through the buying cycle more than you control the selling cycle. In fact, B2B buyers conduct more than half of their research online before engaging a potential vendor’s sales team. Are you helping these customers learn about you with rich online content and educational materials? Your customer decides how they will interact with your company; DRM will make it as easy as possible to turn prospects into leads.

With jobs and projects that can cost millions of dollars, manufacturer marketing needs to be crystal clear and easily communicate the value you create for your partners. Whether you need a capabilities brochure, a complete brand redesign, a corporate video or a brand new website, Dallas Riffle Media has you covered. We have worked with many manufacturing companies and understand how to properly market your business. We are a full-service marketing agency so we can handle the marketing while you focus on what you do best.

  • Branding
  • Graphic design
  • Web Design & Development
  • Copywriting & Content Development
  • Online Advertising (Pay-Per-Click, Display Ads, etc.)
  • Video Production
  • Radio & Television Advertising
  • Social Media Optimization & Consulting