What makes you special? Are you an expert in roofing? Flooring? Detailing cars? Maybe it is power washing homes and driveways. Whatever your specialty, without customers, you’re out of business.
Without an effective marketing strategy in place, how will potential customers find a company to replace their windows? Or find a great dog groomer? Or an experienced accountant? People need your expertise, so don’t let your competition get to them before you do.
A common misconception made by professional service organizations is that they can survive on word-of-mouth alone. While a “grassroots” approach to marketing can work, you need to be able to be found online. Without a search engine-friendly website and social media presence, you are invisible to prospective customers who researching you online. A website with a distinctive brand message that tells your company’s story and explains your value is no longer a luxury; it’s a necessity.
Your company is busy building houses, fixing HVAC systems, hanging drywall, doing plumbing or installing garage doors, so leave the marketing to the professionals. Dallas Riffle Media is a full-service marketing agency that can put together a strategy to help you attract the customers you need.