CECO Environmental is a leading global company focused on protecting people, the environment, and industrial equipment.
As their trusted digital marketing partner, DRM collaborated with CECO on both the website and overall digital marketing efforts. This partnership streamlined the process, enabling a faster and more efficient go-to-market strategy.
Objectives:
- Establish CECO as an industry expert and thought leader
- Drive organic leads and traffic through optimized content for SEO
- Enhance user experience by simplifying navigation and providing a more impactful and accessible brand interface
- Encourage engagement and support the sales process with clear calls-to-action
Key features:
- Responsive design, ensuring seamless viewing on all devices
- Robust search functionality for efficient content discovery
- Technological improvements leveraging a new content management system
- Integrations with Sharpspring and Salesforce for seamless tracking and sales support
The project involved a brand evolution focused on modernization and humanization. Engaging messaging struck a balance between showcasing CECO’s expertise and their mission to protect the environment. The design emphasized innovation and promoted the overall CECO brand, while respectively highlighting the CECO Family of Brands, consisting of more than 25 sub brands.
May 26, 2020
