As the agency of record for Melt, DRM focuses on driving the brand’s success through innovative ideas and effective marketing tactics. DRM is accountable for developing marketing strategies that align with Melt’s business goals, managing all marketing initiatives, providing project updates, and optimizing performance. As the digital marketing partner, DRM proactively brings new ideas to the table and maintains open and honest communication.
Areas of focus:
Strategy and Planning:
- Competitor research and analysis
- Budget management for platforms like Google Ads and Facebook Ads
- Account stewardship, performance tracking and monthly reporting
Content & Creative:
- Photo and video production and editing
- Print collateral, illustration and merchandise concept and design
- Environmental graphics and digital signage creation
- Multimedia campaign creation
- Copywriting
Activation & Execution:
- Implementation and optimization of digital marketing tactics (emails, Google Ads, social media presence, local listings)
- Web and app development, maintenance, and optimization
- Managing media inquiries and promotions logistics
Client:
Melt Bar & Grilled
Category:
Content Marketing
Date:
May 28, 2020
