Why your company needs a [responsive] website.

Let’s face it: Mobile has officially exploded. Smartphone usage is at an all time high and businesses everywhere are trying to adapt their current marketing efforts to target mobile-focused customers. According to a report from Smart Insights, 20% of all Google searches are done on a mobile device. This shows an extremely rapid adoption rate of the smartphone since the original iPhone launched in 2007. This is why having a responsive website design is so vital for businesses who want to stay competitive.

So what is a responsive website? Simply put, a responsive layout will automatically resize depending on your screen size. This makes it unnecessary to have a separate “mobile website.” In fact, Google actually prefers responsive websites to mobile websites since having one website address makes it easier for the Google spiders to index.

Along with helping with SEO, a clean responsive layout can help better the experience of your customers. Studies show that 61% of users will immediately go to another website if they do not quickly find what they are looking for quickly. Your website is one of the first things that customers will find when they seek out information about your company. A poor website experience can lead to a negative perception and loss of potential sales.

Dallas Riffle Media offers responsive website designs for Cleveland-based companies along with SEO, social media, design and consulting services. Give us a call at (216) 245-0835 to set up an appointment for a free website audit. Be sure to follow us on Facebook, Twitter and LinkedIn for more online marketing tips and tricks.