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If you happen to be one of the roughly 2.7 million people following Arby’s on Facebook, you may have recently noticed a change in their posts. While fast food restaurants typically are not known for their creativity when it comes to content marketing, the creative team at Arby’s show that you don’t need to reinvent […]
Many marketers thought that Facebook would be the ‘next big thing’ many years ago. While social media has definitely had its impact on the way that companies communicate with their customers, it probably has not brought in the revenue that business owners were hoping for. While keeping your brand active on social media can drive […]
Last week, Reactions was rolled out to Facebook users all over the world. This feature is Facebook’s response to the demand for a “Dislike” button. Along with “liking” a post, users can express several emotions such as love, laughter, shock, sadness and anger. While this feature was likely not added with this in mind, Reactions […]
For the uninitiated, Search Engine Optimization (SEO) can be very overwhelming. Contrary to popular belief, however, there are many ways you can boost your company’s visibility on major search engines beyond optimizing your website. We have previously mentioned how Google loves it when sites link to other sites. If high-ranking websites link back to your […]
Back in September, you might have heard that Facebook was working on the often requested “Dislike Button.” Mark Zuckerberg has finally decided to reveal more about this mysterious new feature… and it’s not what most people were expecting. Instead of a simple Dislike Button, Facebook has revealed a completely new feature, simply called “Reactions.” Zuckerberg […]
On September 16th, Facebook CEO Mark Zuckerberg finally made the announcement that many people had been wanting for several years. That’s right, Facebook is finally implementing a “dislike” button. While this is true, it may not be the same that everyone expected. Most of us who were in favor of a dedicated “dislike” button were […]
Due to the rampant popularity of Facebook over the past several years, social media marketing has become become a very popular tool for companies that want to interact with their customers on a more personal level. On December 2nd, 2013, Facebook announced that they would be changing their algorithms for organic reach to help show […]