There’s no doubt that 2020 has been a difficult year not only for small businesses but for our entire economy. With the COVID-19 pandemic causing the majority of states to issue “stay-at-home” orders, few have been hit harder than the service industry. While restaurants have been deemed an essential business and have been allowed to […]
WHAT IS PRE-ROLL ADVERTISING?
WHY PRE-ROLL ADS ROCK! You are on the internet reading this right now, so chances are you have viewed a pre-roll ad, probably within the last fifteen minutes. Pre-roll ads aren’t just for YouTube. Almost all social media has embraced the idea of video advertising. With multiple platforms to purchase space, it can seem like […]
DRM 2019 Year in Review
2019 was an awesome year for client relationships, creativity and our growing DRM family! Not only did we have the opportunity to create some of our best work yet – we’ve also gotten to know several new clients, and welcomed two key members to our team! With the new decade just revving up, let’s take […]
Meet DRM’s new project proofing system, ReviewStudio!
We are excited to announce that beginning this month, DRM has partnered with ReviewStudio, an online proofing system which will streamline our review and approval process for photos, videos, printed materials, web sites and more. ReviewStudio is designed to centralize feedback and keep our team and your team on the same page. More importantly, it […]
DRM’s Shawn McFadden Interviewed by Cleveland.com
DRM’s resident digital advertising specialist, Shawn McFadden was recently interviewed for an article featured on Cleveland.com. As you may know, DRM is the creative team behind the advertising for Cleveland’s favorite gourmet grilled cheese restaurant, Melt Bar and Grilled! Cleveland.com’s Patrick Cooley recently reached out to DRM to discuss our strategy behind using social media […]
What is the Pyramid of Marketing?
Have you ever heard the phrase, “Don’t put the cart before the horse?” This idiom is commonly used to tell people to not do things out of order. As is true with most aspects of business, there is a certain order that the foundational elements of a marketing strategy should ideally be implemented. However, this […]
DRM 2017 Year in Review
As the holidays quickly approach, it’s hard to believe that 2017 is actually drawing to a close. It’s been a landmark year here at DRM and we’re very grateful for all of the growth we’ve experienced! Let’s take a moment to reflect on the current year before we finally turn our attention to 2018. Below […]
Why You Need a Marketing Plan
As Q4 of the current fiscal year draws to a close, it is the time of the year when companies need to start thinking about their 2018 budgets. This can understandably be a very stressful time of year for anyone involved in this type of decision-making. With planning being such a key aspect of running […]
Boost Your Social SEO with Facebook Locations
While Facebook is a wonderful tool for businesses to promote themselves and connect with their customers, this popular social platform comes with its share of headaches for businesses that have multiple physical locations. As a solution to this long-standing challenge, Facebook has launched its new Locations feature, which effectively streamlines the page management process for […]
23 Misconceptions About Marketing
Historically, the concept of marketing has developed a certain stigma in the minds of many small- to mid-sized business owners. Instead of being thought of as the essential component of business that it is, marketing is often an intimidating subject. Some write marketing off as budgetary bloat; others think that their company doesn’t need marketing […]