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DRM’s resident digital advertising specialist, Shawn McFadden was recently interviewed for an article featured on Cleveland.com. As you may know, DRM is the creative team behind the advertising for Cleveland’s favorite gourmet grilled cheese restaurant, Melt Bar and Grilled! Cleveland.com’s Patrick Cooley recently reached out to DRM to discuss our strategy behind using social media […]
Have you ever heard the phrase, “Don’t put the cart before the horse?” This idiom is commonly used to tell people to not do things out of order. As is true with most aspects of business, there is a certain order that the foundational elements of a marketing strategy should ideally be implemented. However, this […]
As the holidays quickly approach, it’s hard to believe that 2017 is actually drawing to a close. It’s been a landmark year here at DRM and we’re very grateful for all of the growth we’ve experienced! Let’s take a moment to reflect on the current year before we finally turn our attention to 2018. Below […]
As Q4 of the current fiscal year draws to a close, it is the time of the year when companies need to start thinking about their 2018 budgets. This can understandably be a very stressful time of year for anyone involved in this type of decision-making. With planning being such a key aspect of running […]
While Facebook is a wonderful tool for businesses to promote themselves and connect with their customers, this popular social platform comes with its share of headaches for businesses that have multiple physical locations. As a solution to this long-standing challenge, Facebook has launched its new Locations feature, which effectively streamlines the page management process for […]
Historically, the concept of marketing has developed a certain stigma in the minds of many small- to mid-sized business owners. Instead of being thought of as the essential component of business that it is, marketing is often an intimidating subject. Some write marketing off as budgetary bloat; others think that their company doesn’t need marketing […]
In an oversaturated digital world, sometimes we can forget that social media is supposed to be fun. One of the best ways to leverage social media to promote your brand is to create and post content that is lighthearted and engaging. Our client Melt Bar & Grilled was looking for a way to better leverage […]
If you happen to be one of the roughly 2.7 million people following Arby’s on Facebook, you may have recently noticed a change in their posts. While fast food restaurants typically are not known for their creativity when it comes to content marketing, the creative team at Arby’s show that you don’t need to reinvent […]
It’s no secret that streaming video has seen rapid growth over the past decade. With the debut of Youtube in 2005, digital video suddenly became something that anybody with a camera could create and upload. Because video is such a great storytelling medium, many businesses started implementing video into their online marketing strategy. While video […]
Many marketers thought that Facebook would be the ‘next big thing’ many years ago. While social media has definitely had its impact on the way that companies communicate with their customers, it probably has not brought in the revenue that business owners were hoping for. While keeping your brand active on social media can drive […]