[free White Paper] How Restaurants Can Stand Out in Times of Uncertainty

May 11, 2020/Comments Off

There’s no doubt that 2020 has been a difficult year not only for small businesses but for our entire economy. With the COVID-19 pandemic causing the majority of states to issue “stay-at-home” orders, few have been hit harder than the service industry. While restaurants have been deemed an essential business and have been allowed to […]

Pyramid of Marketing – Building Your Brand

March 1, 2019/Comments Off

In the previous part of our featurette on DRM’s “Pyramid of Marketing” concept, we provided a few tips for building a baseline strategy for your marketing plan. After compiling research and building the desired target audience to augment your brand’s strategy, it’s time to start fleshing out your company’s branding. While many people think of […]

What is Branding?

August 14, 2017/Comments Off

If you’ve ever Googled best practices for small business marketing, you’ve more than likely seen the word “branding” interlaced throughout the list of results. While branding and marketing are often lumped together, your “brand” is much more than that. Let’s discuss what branding is and why it is so important for your company. First of […]