Which PPC Platform Should You Use?

Which PPC Platform Should You Use?

When a company is having difficulty getting traffic to their website, PPC (Pay-Per-Click) is a popular option. There are many different platforms out there for advertising which all have their own strengths and weaknesses. Choosing a target audience should be an important factor when deciding which PPC platform you should use. Whether you are targeting […]

Google Adwords' New Integration with Maps

Google Adwords’ New Integration with Maps

The folks over at Google have once again proven that they are not afraid to shake up how their PPC advertising platform can be used, assuming you know its ins and outs. Along with their recent beta for the Adwords redesign, they have also added a new feature that local marketers will want to take […]

Optimizing Your Google Adwords

Three CPC Hacks for Your Adwords Account

According to DMR, Google Ads in the first position have a 27.7% clickthrough rate on mobile and 19.3% on desktop. Even if your page is not fully SEO optimized, paid search is a very effective tool for boosting your company to the top of the SERP if you are willing to set aside the necessary […]