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If you’ve ever Googled best practices for small business marketing, you’ve more than likely seen the word “branding” interlaced throughout the list of results. While branding and marketing are often lumped together, your “brand” is much more than that. Let’s discuss what branding is and why it is so important for your company. First of […]
What is the first thing you recall when you think of a popular brand? More than likely, you will recall their logo. When you think Nike, their signature “swoosh” usually comes to mind. What about McDonalds and their golden arches? By definition, a logo is a symbol or design that is used to describe a […]
We all know this iconic brand element. No name necessary. Since 1971, this has been one of the most recognizable corporate ID’s in the world. And in my estimation, the single most copied. It’s nearly impossible to pull a random sampling of five modern brands without at least one of them incorporating some version of […]