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What is Branding?
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What is Branding?

August 14, 2017/Comments Off on What is Branding?

If you’ve ever Googled best practices for small business marketing, you’ve more than likely seen the word “branding” interlaced throughout the list of results. While branding and marketing are often lumped together, your “brand” is much more than that. Let’s discuss what branding is and why it is so important for your company. First of […]

  • Branding
  • Graphic Design
  • Brand Identity
  • Brand Image
  • Brand Marketing
  • Brand Personality
  • Brand Positioning
  • branding
  • Branding Agency
  • Cleveland Branding
  • logo
  • Marketing
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Elements of a Great Company Logo
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Elements of a Great Company Logo

March 7, 2016/Comments Off on Elements of a Great Company Logo

What is the first thing you recall when you think of a popular brand? More than likely, you will recall their logo. When you think Nike, their signature “swoosh” usually comes to mind. What about McDonalds and their golden arches? By definition, a logo is a symbol or design that is used to describe a […]

  • Branding
  • Graphic Design
  • Illustration
  • brand recognition
  • branding
  • color psychology
  • graphic design
  • logo
  • logo design
  • simplicity
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Nike Symbol
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That’s the Power of Originality

June 17, 2014/Comments Off on That’s the Power of Originality

We all know this iconic brand element. No name necessary. Since 1971, this has been one of the most recognizable corporate ID’s in the world. And in my estimation, the single most copied. It’s nearly impossible to pull a random sampling of five modern brands without at least one of them incorporating some version of […]

  • Advertising
  • Branding
  • Content Marketing
  • branding
  • copy writing
  • corporate branding
  • corporate identity
  • creative
  • logo
  • originality
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