Pyramid of Marketing – Building Your Brand

Pyramid of Marketing – Building Your Brand

In the previous part of our featurette on DRM’s “Pyramid of Marketing” concept, we provided a few tips for building a baseline strategy for your marketing plan. After compiling research and building the desired target audience to augment your brand’s strategy, it’s time to start fleshing out your company’s branding. While many people think of […]

Dallas Riffle Media Portfolio

New Portfolio Page

We have recently launched a new portfolio page on the main DRM website. This new portfolio highlights several of our more recent projects and was designed for an easier user experience in mind. The projects on this new page range from everything including web design, graphic design, branding, email marketing and more. Click here to […]

Should your company have a tagline?

Does Your Company Need A Tagline?

While your name and logo add to your company’s brand identity, they do not always properly convey about your business’ function or culture. What does your company do? What are your corporate philosophies? What makes your business unique? What is your brand’s “voice?” These are questions that can be answered with a quality tagline. So […]