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WHY PRE-ROLL ADS ROCK! You are on the internet reading this right now, so chances are you have viewed a pre-roll ad, probably within the last fifteen minutes. Pre-roll ads aren’t just for YouTube. Almost all social media has embraced the idea of video advertising. With multiple platforms to purchase space, it can seem like […]
So you want to get started in video production? As the photo and video director here at Dallas Riffle Media, the first question that I am asked when I bring up video is “How much is this going to cost?” Video production costs can be incredibly complicated and often freighting for clients that are on […]
In the previous part of our featurette on DRM’s “Pyramid of Marketing” concept, we provided a few tips for building a baseline strategy for your marketing plan. After compiling research and building the desired target audience to augment your brand’s strategy, it’s time to start fleshing out your company’s branding. While many people think of […]
If you’ve ever Googled best practices for small business marketing, you’ve more than likely seen the word “branding” interlaced throughout the list of results. While branding and marketing are often lumped together, your “brand” is much more than that. Let’s discuss what branding is and why it is so important for your company. First of […]
What is the first thing you recall when you think of a popular brand? More than likely, you will recall their logo. When you think Nike, their signature “swoosh” usually comes to mind. What about McDonalds and their golden arches? By definition, a logo is a symbol or design that is used to describe a […]
We have recently launched a new portfolio page on the main DRM website. This new portfolio highlights several of our more recent projects and was designed for an easier user experience in mind. The projects on this new page range from everything including web design, graphic design, branding, email marketing and more. Click here to […]
While your name and logo add to your company’s brand identity, they do not always properly convey about your business’ function or culture. What does your company do? What are your corporate philosophies? What makes your business unique? What is your brand’s “voice?” These are questions that can be answered with a quality tagline. So […]
We all know this iconic brand element. No name necessary. Since 1971, this has been one of the most recognizable corporate ID’s in the world. And in my estimation, the single most copied. It’s nearly impossible to pull a random sampling of five modern brands without at least one of them incorporating some version of […]