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With the New Year in full swing, the pressure is on for businesses to finish Q1 2018 with strong sales and leads in the pipeline. While there are many strategies you can take to increase sales for your business, a well-thought-out campaign launched through Google AdWords is one of the most accessible and cost-effective ways […]
Web traffic is a funny thing. When creating a website, it is hard to imagine how many different ways there are for people to find it. Whether its organic search, social media, paid search or listing directories, there are so many different ways someone can be directed to your site. Knowing where your website traffic […]
According to DMR, Google Ads in the first position have a 27.7% clickthrough rate on mobile and 19.3% on desktop. Even if your page is not fully SEO optimized, paid search is a very effective tool for boosting your company to the top of the SERP if you are willing to set aside the necessary […]