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With the New Year in full swing, the pressure is on for businesses to finish Q1 2018 with strong sales and leads in the pipeline. While there are many strategies you can take to increase sales for your business, a well-thought-out campaign launched through Google AdWords is one of the most accessible and cost-effective ways […]
Sometimes trying to master Google can feel like you’re trying to gain favor with an all powerful deity. With Google constantly changing the rules of SEO, getting your business found online can be difficult for the uninitiated. With their new ‘Possum’ Update, Google has yet again changed the rules for local SEO. This new update […]
For those of you who do not actively use social media, the hashtag may seem like an an odd concept. A hashtag is essentially a keyword/phrase you can use to search for social media posts. While most hashtags are very straight forward, there are several that are used frequently which utilize acronyms or slang. Understanding […]
While many people may see Google+ as the red-headed stepchild of the social media world, there are many benefits that make it a very viable social platform for businesses. Google+ may not have nearly as large of an active user-base compared to other social networks like Facebook or Twitter but several key features make it […]
Websites like Google+ and Yelp are used by millions to research companies before they make a purchase. Not only do reviews about your company show up when people research your company online but they also can show up on search. While a positive reviews can bring in a lot of new business, negative reviews can […]
According to the Pew Research Center, 91% of internet users use search engines every month. This means that it is more important than ever to properly optimize your company’s website for search. While Google Analytics is a very effective tool for measuring your website’s traffic, it does not give you much data about how your […]
In a previous post we previously touched upon some essential business directories and how to claim them. As we have already talked about, claiming and optimizing online business directories can give your company an SEO boost and will help you come up more frequently on search. One way to track the effectiveness of your efforts […]
For the uninitiated, Search Engine Optimization (SEO) can be very overwhelming. Contrary to popular belief, however, there are many ways you can boost your company’s visibility on major search engines beyond optimizing your website. We have previously mentioned how Google loves it when sites link to other sites. If high-ranking websites link back to your […]
By now you’re aware of Google Glass. There’s no question that it’s very impressive technology, and something like it will almost assuredly be a part of our future. For now, however, I don’t see Google Glass as being something that will become as widely adopted as the mobile phone, even though it may be just […]