AEO vs. SEO: What’s the Difference and Why Do They Matter?
We cover the differences between AEO and SEO, their roles in digital marketing, and how to leverage both for maximum impact.
How Google’s AI Updates for SEM and SEO Will Impact Your Business
Lately, artificial intelligence (AI) has emerged as an incredibly pervasive topic within the marketing community, igniting debates and discussions while also fostering innovation.
Boost Your Sales with Google AdWords
With the New Year in full swing, the pressure is on for businesses to finish Q1 2018 with strong sales and leads in the pipeline. While there are many strategies you can take to in
Google’s ‘Possum’ Update and How it Will Shake Up Local SEO
Sometimes trying to master Google can feel like you’re trying to gain favor with an all powerful deity. With Google constantly changing the rules of SEO, getting your busines
Popular Hashtags and What They Mean
For those of you who do not actively use social media, the hashtag may seem like an an odd concept. A hashtag is essentially a keyword/phrase you can use to search for social media
Responding to Negative Online Reviews
Websites like Google and Yelp are used by millions to research companies before they make a purchase. Not only do reviews about your company show up when people research your comp
What Is An Alexa Rank and Why Is It Important?
According to the Pew Research Center, 91% of internet users use search engines every month. This means that it is more important than ever to properly optimize your company’s
How To Optimize Your Online Listings
In a previous post we previously touched upon some essential business directories and how to claim them. As we have already talked about, claiming and optimizing online business di
6 Essential Online Business Directories
For the uninitiated, Search Engine Optimization (SEO) can be very overwhelming. Contrary to popular belief, however, there are many ways you can boost your company’s visibility o
Living in Glass Houses
By now you’re aware of Google Glass. There’s no question that it’s very impressive technology, and something like it will almost assuredly be a part of our future