How Google’s AI Updates for SEM and SEO Will Impact Your Business
Lately, artificial intelligence (AI) has emerged as an incredibly pervasive topic within the marketing community, igniting debates and discussions while also fostering innovation. Perspectives range from “it will make us more productive” to “it will take our jobs” and everything in between.
Snackable Marketing Content: Delicious and Great for Your Brand!
Who doesn’t love a tasty, delicious snack? Marketers love snacks too, and by that, we mean snackable marketing content that is both engaging and easy to digest, and as a delectable bonus, is powerful fuel for your brand. But first, let’s dive deeper into what snackable content is.
The Business Value of a New Website: Unlocking ROI in the Digital Age
In today’s fully-digital era, your company’s website is much more than just an online brochure; it’s a powerful digital asset that can make or break your business. Gone are the days when a static website sufficed; today, your website needs to be an actively engaging, functional, and revenu
10 Types of Videos Your Brand Should Be Using
Cliché Alert: A picture is worth a thousand words. The origin of that phrase dates to the 1920s when it was used to promote the use of graphics in print ads because they helped the reader understand more quickly than reading a thousand words. So that means a video is worth millions of words. Video
It’s Marketing Madness!
Since we are in the heart of a certain sport’s madness season,* we thought it would be fun to post marketing brackets for a fictional brand and its marketing tactics. We’ll call it “Brand X.”** *We can’t call it by its name because a cadre of lawyers constantly stalks the Internet, sending