Due to the rampant popularity of Facebook over the past several years, social media marketing has become become a very popular tool for companies that want to interact with their customers on a more personal level. On December 2nd, 2013, Facebook announced that they would be changing their algorithms for organic reach to help show users the content that they would most likely want to see. While this was good for users, it was a punishing blow to marketers. Organic reach for posts by brand pages decreased by over 40% and company page interactions soon slowed to a crawl. Did Facebook’s 2013 change mean the death of social media marketing as we know it? The simple answer is no.
While organic reach is a far less viable option for reaching customers due to the new search algorithms, all hope is not lost for social media marketers. You may have noticed the “Boost Post” button prominently displayed under your current posts. Paid advertising has quickly become an important part of targeting both existing and new customers. Facebook posts that are not boosted usually show up in the news feed of less than 5%-10% of your current followers. This means that if your page has 300 followers, only 30 people or less are seeing the content that you post. With Facebook adverts, you can greatly increase this number and more accurately target your ideal demographics.
Different types of Facebook Adverts
- Boosted Facebook Posts
- Facebook Ads
- Page Promotion
- Call to Action Promotion
- Local Business Promotion
- Ads with Conversion Pixel
Social media is a great way to help tell your brand’s story and engage with your customers. Dallas Riffle Media is a full service marketing agency that helps businesses tell their story. If you need help running your social media campaign, give us a call at (330) 274-7658 or send us an email at firstname.lastname@example.org to set up a free consultation. For more information about how we can help your business, visit our website or follow us on Facebook or Twitter.