Dallas Riffle Media

Goodbye Dislike Button, Hello Reactions!

Back in September, you might have heard that Facebook was working on the often requested “Dislike Button.” Mark Zuckerberg has finally decided to reveal more about this mysterious new feature… and it’s not what most people were expecting. Instead of a simple Dislike Button, Facebook has revealed a completely new feature, simply called “Reactions.”

Zuckerberg has referred to Reactions as “a more expressive like button.” Along with “liking” a post, Facebook users can now “love”, “haha”, “yay”, “wow”, “sad” or “angry” them. Although it may not be what Facebook users have been clamoring for, this new feature does allow users to express a larger array of emotions about what is posted.

While many users were excited about the new feature, this isn’t the case across the board. In a poll done by YouGov Omnibus, only 32% of users thought that Reactions will enhance their social media experience. In fact, 18% said that reactions would cause them to be less likely to post about their personal lives.

It has yet to be seen whether or not Reactions will be successful. The feature has begun initial testing in Ireland and Spain on desktop, iOS and Android. Currently there are no plans to add Reactions to Messenger or other Facebook-run applications. It will be compatible with Facebook fan pages though.

Does your brand need help with online or social strategies? Dallas Riffle Media offers full-service marketing services to all types of companies. For a free estimate, give us a call at (216) 245-0835 and visit our website for more information about how we can help you achieve your marketing goals.

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