There’s no doubt that 2020 has been a difficult year not only for small businesses but for our entire economy. With the COVID-19 pandemic causing the majority of states to issue “stay-at-home” orders, few have been hit harder than the service industry. While restaurants have been deemed an essential business and have been allowed to stay open, most states have limited their operations to only being allowed to offer take-out and delivery. While many larger restaurant chains have been able to easily adapt to this change, it has been the locally owned businesses that have been hit the hardest.
When businesses need to make budget cuts, marketing often seems to be one of the first things on the chopping block. According to Forbes, brands that invested in advertising during adverse economic times were able to gain a significant market advantage when the economy recovered. Times of uncertainty are often when businesses need to innovate in order to survive. While we are operating in an unstable market right now, this is the perfect time to take a look at your current marketing strategy and see how it can be improved. Having worked with many different service industry brands over the years, the team at Dallas Riffle Media have some useful tips for how restaurants can navigate the waters of our current economic situation.
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