Snackable Marketing Content: Delicious and Great for Your Brand!
- white papers
- case studies
Get to the Point!
Being Small is Big!
Optimize it for Mobile!
Use your existing video assets as quick hitting shorts or reels to communicate a single message. Maybe it’s a product feature, or a quarterly campaign, or even a short “how to” video. Engaging :15 second videos are amazing brand builders!
Kinetic Text Videos
Turn your existing written content into more visually engaging content with short kinetic text videos. Just pick out one key topic from a blog post, testimonial, or marketing collateral and make it more digestible. Then, post on social media and promote it again (and again, and again, because snackable content lends itself to repetition, and the more ways you can communicate your message through different visuals and media types, the more it resonates with your audience and is remembered!)
Graphic or Pull Quotes
Reinforce your brand messaging with quotes. For example, if your brand offers a fun family experience, pairing a quote like “Follow your dreams. Just make sure to have fun too” with your logo will quickly tell your audience your brand “why.” Static graphics can also be used for quotes from your brand, leadership, or customers.
See how impactful an image can be at communicating an idea? Humans are visual creatures – take advantage of it!
Memes are viral pieces of snackable content that, like the animated GIF, help support your brand mission – IF, and only if, you do it right. You’ve probably seen this meme used 100 different ways: Well, here’s number 101: A 3 second read can create a powerful brand impression.
Infographics can be engaging on their own, but sometimes breaking them down into small pieces is a smart idea. Take one small section of the infographic and use it on its own, as a social post, or combine several into a carousel post. Doing so makes your topic easy to digest, and when you link to the original infographic, drives traffic to your website.