7 Reasons ChatGPT Isn’t a Replacement for Marketing
Let's take a look at AI chatbot tools through our marketing lens and illuminate what they can and can’t do.
The Business Value of a New Website: Unlocking ROI in the Digital Age
In today’s fully-digital era, your company’s website is much more than just an online brochure; it’s a powerful digital asset that can make or break your business. Gone a
DRM 2019 Year in Review
2019 was an awesome year for client relationships, creativity and our growing DRM family! Not only did we have the opportunity to create some of our best work yet – we’
Pyramid of Marketing – Perfecting Your Strategy
Although there are many schools of thought when it comes to marketing, there’s one thing that most marketing professionals can agree on: Planning and strategy are the foundation
The Benefits of Geofencing and Pre-Roll Advertising
The internet age has given birth to a myriad of powerful tools that advertisers can utilize to increase the effectiveness of their campaigns. While many business owners turn to pla
What is the Pyramid of Marketing?
Have you ever heard the phrase, “Don’t put the cart before the horse?” This idiom is commonly used to tell people to not do things out of order. As is true with most aspects
Why You Need a Marketing Plan
As Q4 of the current fiscal year draws to a close, it is the time of the year when companies need to start thinking about their 2018 budgets. This can understandably be a very stre
23 Misconceptions About Marketing
Historically, the concept of marketing has developed a certain stigma in the minds of many small- to mid-sized business owners. Instead of being thought of as the essential compone
SaaS That Sucks – How Tech Companies Are Missing The Boat
It’s not often that we use this blog to rant. However, for this topic we’ll make an exception. Here at DRM, few things grind our gears more than poorly marketed software co
Why Your Company Should Offer Live Chat Support
If you have been to our website recently, you may have noticed the “Have a question?” box at the bottom of your screen. If you click on this box, you will be directly connected