Although there are many schools of thought when it comes to marketing, there’s one thing that most marketing professionals can agree on: Planning and strategy are the foundation needed to make a successful marketing plan. If you’ve read our previous article about DRM’s Pyramid of Marketing concept, you should be familiar with the basic timeline […]
The Benefits of Geofencing and Pre-Roll Advertising
The internet age has given birth to a myriad of powerful tools that advertisers can utilize to increase the effectiveness of their campaigns. While many business owners turn to platforms such as social media and email marketing to handle the majority of their digital efforts, these tactics only scratch the surface of today’s online marketing […]
DRM’s Shawn McFadden Interviewed by Cleveland.com
DRM’s resident digital advertising specialist, Shawn McFadden was recently interviewed for an article featured on Cleveland.com. As you may know, DRM is the creative team behind the advertising for Cleveland’s favorite gourmet grilled cheese restaurant, Melt Bar and Grilled! Cleveland.com’s Patrick Cooley recently reached out to DRM to discuss our strategy behind using social media […]
What is the Pyramid of Marketing?
Have you ever heard the phrase, “Don’t put the cart before the horse?” This idiom is commonly used to tell people to not do things out of order. As is true with most aspects of business, there is a certain order that the foundational elements of a marketing strategy should ideally be implemented. However, this […]
Boost Your Sales with Google AdWords
With the New Year in full swing, the pressure is on for businesses to finish Q1 2018 with strong sales and leads in the pipeline. While there are many strategies you can take to increase sales for your business, a well-thought-out campaign launched through Google AdWords is one of the most accessible and cost-effective ways […]
DRM 2017 Year in Review
As the holidays quickly approach, it’s hard to believe that 2017 is actually drawing to a close. It’s been a landmark year here at DRM and we’re very grateful for all of the growth we’ve experienced! Let’s take a moment to reflect on the current year before we finally turn our attention to 2018. Below […]
Why You Need a Marketing Plan
As Q4 of the current fiscal year draws to a close, it is the time of the year when companies need to start thinking about their 2018 budgets. This can understandably be a very stressful time of year for anyone involved in this type of decision-making. With planning being such a key aspect of running […]
Boost Your Social SEO with Facebook Locations
While Facebook is a wonderful tool for businesses to promote themselves and connect with their customers, this popular social platform comes with its share of headaches for businesses that have multiple physical locations. As a solution to this long-standing challenge, Facebook has launched its new Locations feature, which effectively streamlines the page management process for […]
Is It Time to Revamp Your Website?
If you’ve pondered the question, “Is it time to revamp my website?” the answer is most likely a resounding “Yes!” According to Medium, 60% of small businesses have outdated websites. With technology and website best practices constantly evolving, it’s easy for a website to become outdated. Even if your website was created a few years […]
What is Branding?
If you’ve ever Googled best practices for small business marketing, you’ve more than likely seen the word “branding” interlaced throughout the list of results. While branding and marketing are often lumped together, your “brand” is much more than that. Let’s discuss what branding is and why it is so important for your company. First of […]