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It’s no surprise that the COVID-19 pandemic has brought on difficult times for businesses across the world. One of the industries hit the hardest by recent events have been brick-and-mortar retailers. With the majority of us in the United States being unable to leave our homes, retailers and restaurants of all shapes and sizes are […]
If you’ve ever Googled best practices for small business marketing, you’ve more than likely seen the word “branding” interlaced throughout the list of results. While branding and marketing are often lumped together, your “brand” is much more than that. Let’s discuss what branding is and why it is so important for your company. First of […]