With the New Year in full swing, the pressure is on for businesses to finish Q1 2018 with strong sales and leads in the pipeline. While there are many strategies you can take to increase sales for your business, a well-thought-out campaign launched through Google AdWords is one of the most accessible and cost-effective ways […]
Which PPC Platform Should You Use?
When a company is having difficulty getting traffic to their website, PPC (Pay-Per-Click) is a popular option. There are many different platforms out there for advertising which all have their own strengths and weaknesses. Choosing a target audience should be an important factor when deciding which PPC platform you should use. Whether you are targeting […]