What is the Pyramid of Marketing?

What is the Pyramid of Marketing?

Have you ever heard the phrase, “Don’t put the cart before the horse?” This idiom is commonly used to tell people to not do things out of order. As is true with most aspects of business, there is a certain order that the foundational elements of a marketing strategy should ideally be implemented. However, this […]

Boost Your Sales with Google AdWords

Boost Your Sales with Google AdWords

With the New Year in full swing, the pressure is on for businesses to finish Q1 2018 with strong sales and leads in the pipeline. While there are many strategies you can take to increase sales for your business, a well-thought-out campaign launched through Google AdWords is one of the most accessible and cost-effective ways […]