Dream Team Marketing (Formerly DRM)

Facebook “Dislike” Button

On September 16th, Facebook CEO Mark Zuckerberg finally made the announcement that many people had been wanting for several years. Thatโ€™s right, Facebook is finally implementing a โ€œdislikeโ€ button. While this is true, it may not be the same that everyone expected.

Most of us who were in favor of a dedicated โ€œdislikeโ€ button were expecting a tool to show disdain for certain posts. Zuckerberg has stated that this is not necessarily the case. Zuckerberg stated, โ€œSome people have asked for a dislike button because they want to be able to say โ€˜that thing isnโ€™t good,โ€™ and weโ€™re not going to do that. I donโ€™t think thatโ€™s socially very valuable, or great for the community.โ€

It was not said whether or not it would actually be called a โ€œdislikeโ€ button but the purpose was said to be for showing empathy for an event that would not be appropriate to โ€œlikeโ€. For example, you could โ€œdislikeโ€ the death of a friendโ€™s family member or the occurrence of a natural disaster.

But what will be the unique ramifications for adding a completely new function for interacting with content on Facebook? There are several people whose lives have been completely been absorbed by social media. Could this new feature give Facebook users new ways to express themselves or will it cause an increase of negativity on everyoneโ€™s Facebook walls? Are you an advocate of this new feature or are you fine with only having a โ€œlikeโ€ option?

Does your business need help with your social media? Dallas Riffle Media offers free marketing consultations for businesses in the Cleveland area and beyond. For more information on how we can help grow your business, visit our website or give us a call at (216) 245-0835.

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