What Is An Alexa Rank and Why Is It Important?

According to the Pew Research Center, 91% of internet users use search engines every month. This means that it is more important than ever to properly optimize your company’s website for search. While Google Analytics is a very effective tool for measuring your website’s traffic, it does not give you much data about how your website ranks against your competitors. This is where Alexa Rank comes into play.

Alexa is a California-based subsidiary of Amazon.com that specializes in providing commercial website data. Alexa uses their ‘Alexa Rank’ to rank every website on Google by popularity. For example: Google is Rank #1, Facebook is Rank #2, Youtube is Rank #3, etc. This ranking is measured using a subset of internet users by tracking their browsing history using browser extensions on Google Chrome, Firefox and/or Internet Explorer. The Alexa algorithm extrapolates the data and corrects for any bias in the collected data.

While your website’s Alexa ranking is not a 100% accurate measure of your Google ranking, it will give you a good idea of how your internet traffic stacks up against your competition. Tracking your Alexa ranking is also a good way to measure the effectiveness of your online marketing strategies. Does your company need help with SEO? Dallas Riffle Media is a full-service Cleveland-based marketing agency that offers responsive website design, SEO, content creation and many other services. Give us a call at (216) 245-0835 or send us an email at info@dallasriffle.com to get a free estimate. For more information about our company, please visit our website.