Dallas Riffle Media

Why Video is Important (and Vital)

It’s no secret that streaming video has seen rapid growth over the past decade. With the debut of Youtube in 2005, digital video suddenly became something that anybody with a camera could create and upload. Because video is such a great storytelling medium, many businesses started implementing video into their online marketing strategy. While video content is now widespread, many business owners still don’t understand what makes digital video so important and why it is absolutely vital to the online growth of your business. As a full-service marketing agency, DRM has a lot of experience in video marketing and we are here to share some reasons why you should be using it.

You have probably heard us say that the key to marketing your company is properly telling the story of your brand. Well, there is no better storyteller than video. The sad truth is that people living in the internet age have a far shorter attention span than they did in the golden years of advertising. Just having some text on a web page no longer will cut it in 2016. Providing information about your company in an easy-to-digest format is absolutely vital if you want to capture someone in the 15-second window that people typically allocate toward unfamiliar websites.

Allow me to give you an example that I see all too often. Some of the biggest offenders I have seen are software companies. When comparing similar types of software, it is difficult to see which one meets your requirements without actually using it. Because it is hard to know what a program is like without using it, I am forced to compare using the information given on each program’s website. More likely than not, if I’m comparing two programs and only one offers a tutorial video, I’m more likely to choose the one with the video. This is due in part to the video providing needed information which makes subscribers feel more confident in their purchase. This isn’t just true with software companies, however. Many product-based companies have started introducing video into their e-commerce sites. Popular online footwear retailer, Zappos is one of many companies who have integrated video into their product image galleries.

Video is extremely valuable for B2B companies as well. A corporate capabilities video is a powerful tool that can deliver potential customers your company’s story, culture and services in only a few minutes. Corporate videos are extremely powerful branding tools. For example, this video that we created for Cleveland-based precision deep-hole drilling company, Dearborn Inc. Along with corporate videos, many brands use video as a source of content to draw in new customers. Whether it’s a recorded webinar, tutorial video or even an in-office comedy sketch, this content provides value to people who find your company online. Did we mention that properly-formatted video is a powerful SEO tool as well?

While we didn’t touch on each and every reason why video is so important to the future of your company, we hope we gave you a taste of how powerful video can be. If you need help creating video content for your business, you have come to the right place. Dallas Riffle Media is a full-service marketing agency based in Cleveland, OH. We can help you create expertly crafted videos to help tell your brand’s story right. Give us a call at (216) 245-0835 or send us an email to talk with one of our video marketing experts. For more information on our services, visit our website.

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