What is Pre-roll Advertising?
WHY PRE-ROLL ADS ROCK! You are on the internet reading this right now, so chances are you have viewed a pre-roll ad, probably within the last fifteen minutes. Pre-roll ads aren’t
What Clients Should Know About Video Production
So you want to get started in video production? As the photo and video director here at Dallas Riffle Media, the first question that I am asked when I bring up video is “How much
Pyramid of Marketing – Building Your Brand
In the previous part of our featurette on DRM’s “Pyramid of Marketing” concept, we provided a few tips for building a baseline strategy for your marketing plan. After compili
What is Branding?
If you’ve ever Googled best practices for small business marketing, you’ve more than likely seen the word “branding” interlaced throughout the list of results. While brandi
Elements of a Great Company Logo
What is the first thing you recall when you think of a popular brand? More than likely, you will recall their logo. When you think Nike, their signature “swoosh” usually comes
Does Your Company Need A Tagline?
While your name and logo add to your company’s brand identity, they do not always properly convey about your business’ function or culture. What does your company do? What are
That’s the Power of Originality
We all know this iconic brand element. No name necessary. Since 1971, this has been one of the most recognizable corporate ID’s in the world. And in my estimation, the single