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Although there are many schools of thought when it comes to marketing, there’s one thing that most marketing professionals can agree on: Planning and strategy are the foundation needed to make a successful marketing plan. If you’ve read our previous article about DRM’s Pyramid of Marketing concept, you should be familiar with the basic timeline […]
As Q4 of the current fiscal year draws to a close, it is the time of the year when companies need to start thinking about their 2018 budgets. This can understandably be a very stressful time of year for anyone involved in this type of decision-making. With planning being such a key aspect of running […]