Which PPC Platform Should You Use?
When a company is having difficulty getting traffic to their website, PPC (Pay-Per-Click) is a popular option. There are many different platforms out there for advertising which al
Google Adwords’ New Integration with Maps
The folks over at Google have once again proven that they are not afraid to shake up how their PPC advertising platform can be used, assuming you know its ins and outs. Along with
Three CPC Hacks for Your Adwords Account
According to DMR, Google Ads in the first position have a 27.7% clickthrough rate on mobile and 19.3% on desktop. Even if your page is not fully SEO optimized, paid search is a ver