Pokemon Go and Location-Based Advertising
If you have been in a public place recently, it is very likely that you have seen large groups of twenty-somethings walking around staring at their phones. While this may not sound
Why People Leave Websites
Nothing is more frustrating than trying to navigate a website that is poorly designed. In the wake of the digital marketing revolution, focusing on the user experience has become m
How Fox Nailed Viral Marketing with ‘Deadpool’
It’s very rare that a promotional campaign comes along as creative and off the wall as the one Fox created for its upcoming movie, “Deadpool.” So-called “viral” marke
Three CPC Hacks for Your Adwords Account
According to DMR, Google Ads in the first position have a 27.7% clickthrough rate on mobile and 19.3% on desktop. Even if your page is not fully SEO optimized, paid search is a ver
Does Your Company Need A Tagline?
While your name and logo add to your company’s brand identity, they do not always properly convey about your business’ function or culture. What does your company do? What are
6 Essential Online Business Directories
For the uninitiated, Search Engine Optimization (SEO) can be very overwhelming. Contrary to popular belief, however, there are many ways you can boost your company’s visibility o
Why You Should Be Boosting Your Facebook Posts
Due to the rampant popularity of Facebook over the past several years, social media marketing has become become a very popular tool for companies that want to interact with their c
That’s the Power of Originality
We all know this iconic brand element. No name necessary. Since 1971, this has been one of the most recognizable corporate ID’s in the world. And in my estimation, the single