What is the Pyramid of Marketing?
Have you ever heard the phrase, “Don’t put the cart before the horse?” This idiom is commonly used to tell people to not do things out of order. As is true with most aspects
Responding to Negative Online Reviews
Websites like Google and Yelp are used by millions to research companies before they make a purchase. Not only do reviews about your company show up when people research your comp
That’s the Power of Originality
We all know this iconic brand element. No name necessary. Since 1971, this has been one of the most recognizable corporate ID’s in the world. And in my estimation, the single