Why You Need a Marketing Plan
As Q4 of the current fiscal year draws to a close, it is the time of the year when companies need to start thinking about their 2018 budgets. This can understandably be a very stre
What is Branding?
If you’ve ever Googled best practices for small business marketing, you’ve more than likely seen the word “branding” interlaced throughout the list of results. While brandi
23 Misconceptions About Marketing
Historically, the concept of marketing has developed a certain stigma in the minds of many small- to mid-sized business owners. Instead of being thought of as the essential compone
CASE STUDY: Melt Bar and Grilled Meltidential Election
In an oversaturated digital world, sometimes we can forget that social media is supposed to be fun. One of the best ways to leverage social media to promote your brand is to create
Does Your Company Need A Tagline?
While your name and logo add to your company’s brand identity, they do not always properly convey about your business’ function or culture. What does your company do? What are
6 Essential Online Business Directories
For the uninitiated, Search Engine Optimization (SEO) can be very overwhelming. Contrary to popular belief, however, there are many ways you can boost your company’s visibility o
That’s the Power of Originality
We all know this iconic brand element. No name necessary. Since 1971, this has been one of the most recognizable corporate ID’s in the world. And in my estimation, the single