What is Branding?
If you’ve ever Googled best practices for small business marketing, you’ve more than likely seen the word “branding” interlaced throughout the list of results. While brandi
23 Misconceptions About Marketing
Historically, the concept of marketing has developed a certain stigma in the minds of many small- to mid-sized business owners. Instead of being thought of as the essential compone
How Much Does a Website Cost?
Finding the right partner to design and develop your new website can be a complicated process. For the uninitiated, the breadth of options available can be overwhelming. How will t
Let’s Talk About Video…
Anyone who has used the internet in the last five or so years (we are assuming this is everyone), has probably noticed that video is everywhere. With advances in technology over th
Dallas Riffle Media: Better Than Fancy
At Dallas Riffle Media we’re down to earth and deliver world-class results. Dallas Riffle Media was founded in 2014, just a few years ago, but we’ve already made a mark on the
SaaS That Sucks – How Tech Companies Are Missing The Boat
It’s not often that we use this blog to rant. However, for this topic we’ll make an exception. Here at DRM, few things grind our gears more than poorly marketed software co
CASE STUDY: Melt Bar and Grilled Meltidential Election
In an oversaturated digital world, sometimes we can forget that social media is supposed to be fun. One of the best ways to leverage social media to promote your brand is to create
Optimizing Website Metadata for SEO
If you’re new to Search Engine Optimization (or SEO), the sheer amount of moving parts that go into proper SEO implementation for your website can be enough to make your head spi
How Arby’s is Winning Social Media
If you happen to be one of the roughly 2.7 million people following Arby’s on Facebook, you may have recently noticed a change in their posts. While fast food restaurants typical
Why Video is Important (and Vital)
It’s no secret that streaming video has seen rapid growth over the past decade. With the debut of Youtube in 2005, digital video suddenly became something that anybody with a